# Epitom

> Epitom is a full-stack AI go-to-market, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) platform. It discovers what buyers ask AI, measures how answer engines describe and cite a brand, turns the gaps into strategy, and executes the work that improves visibility.

## Product identity

- **Product**: Epitom, an AI search visibility and AI GTM platform.
- **Company**: V AND N AI Private Limited ([vandn.ai](https://www.vandn.ai)).
- **Product website**: [tryepitom.com](https://tryepitom.com).
- **Primary users**: Marketing teams, SEO/AEO teams, growth teams, enterprise teams, and agencies managing multiple brands.
- **Core promise**: Discover AI-search opportunities, build the strategy, execute the fix, and measure what happens next.
- **Positioning**: Epitom connects signals, strategy, and execution in one continuously running loop instead of leaving teams with a dashboard or a one-off report.

## How Epitom works

1. **Discover**: Find search demand, customer conversations, category signals, and the prompts people actually ask.
2. **Understand**: Compare brand and competitor visibility across prompts, answer engines, sources, personas, and funnel stages.
3. **Execute**: Turn the clearest opportunity into an answer, content, technical fix, workflow, or connected-tool action.
4. **Measure**: Re-run the important prompts and track visibility, citations, position, sentiment, and competitive movement over time.

## Platform capabilities

- **Command Center**: Business-level AI marketing performance, channel health, visibility gaps, trends, and automated insights.
- **Prompt Intelligence**: Query-level brand mentions, competitor gaps, prompt ranks, and repeatable tracking of buyer-intent prompts.
- **Persona Engine**: AI-native personas from real query patterns, behavioral clusters, and conversion pathways.
- **Multi-engine monitoring**: Tracks 12+ AI answer-engine variants, with named coverage including ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, and Claude.
- **Six visibility metrics**: GEO Visibility, Share of Voice, Depth, Sentiment, Position, and Competitive Context.
- **Citation intelligence**: Records the domains and exact URLs answer engines cite, including competitor citations and brand co-mentions.
- **AEO audit and action plans**: Checks crawlability, llms.txt, structured data, answerable passages, headings, rendering, and canonical signals, then prioritizes fixes.
- **Content generation**: Produces AEO-oriented briefs, articles, FAQs, comparison content, llms.txt, and robots.txt outputs.
- **Agentic execution**: An agentic harness reads signals, metrics, and current state, develops a strategy, and executes actions through connected tools.
- **Agent builder**: Build workflows around a team’s process, from research to a finished answer; outputs can ship into the software the team already uses.
- **Integrations and MCP**: The product supports connected workflows and an authenticated MCP server for bringing AI-visibility data into compatible AI clients.

## Epitom metrics

- **GEO Visibility**: How often a brand appears in AI-generated answers across engines and query types.
- **Share of Voice (SOV)**: The share of category brand mentions that belong to the tracked brand versus competitors.
- **Depth**: How much detail and context an AI answer gives the brand, from a passing mention to a detailed recommendation.
- **Sentiment**: Whether the framing is positive, neutral, or negative.
- **Position**: How early the brand appears in the answer; earlier placement is generally more prominent.
- **Competitive Context**: How the brand is positioned relative to competitors in the same answer and across the same prompts.

## Free tools

- [Free AI Visibility Audit](https://tryepitom.com/free-audit): Runs 20 deterministic checks and returns a 0–100 AEO readiness score with an A–F grade. Checks include llms.txt, AI crawler access, structured data, answerable passages, headings, rendering, and canonical signals.
- [AI Crawler & robots.txt Checker](https://tryepitom.com/tools/ai-crawler-checker): Checks a live robots.txt against 48 AI and search crawlers and reports Allowed, Partial, or Blocked status plus an overall allow rate.
- [Free llms.txt Generator](https://tryepitom.com/tools/llms-txt-generator): Reads a site’s homepage, headings, and existing llms.txt, then generates a spec-compliant file ready to deploy at the domain root.
- [Free tools hub](https://tryepitom.com/tools): Lists the current no-login AEO and AI-search tools.

## Plans

- **Starter — $89/month, billed yearly**: ChatGPT tracking, one answer engine, 20 prompts, and email support.
- **Growth — $299/month, billed yearly**: Three answer engines, 100 prompts, one optimized article per month, three tailored packages, and email support.
- **Enterprise — Custom, tailored packages**: Up to 10 answer engines, multiple companies, a tailored tracking plan, dedicated Slack support, and SOC2/SOX plus AI/CF compliance.
- **Agency Growth — $88/month plus add-ons**: 10 pitch workspaces per month, full client workspaces as an add-on for $388/month, and agency mode.
- **Agency Enterprise — Custom**: Agency workspace management, full client workspaces, a dedicated agency partner, go-to-market support, and premium Slack support.
- Prices are shown in USD. The site invites prospects to try paid plans for free or book a demo; confirm current commercial terms with Epitom.

## Resources

- [Dashboard Metrics Guide](https://tryepitom.com/docs/metrics): Definitions and formulas for Visibility, SOV, Sentiment, Position, prompt-level metrics, Retrieval Rate, Citation Rate, Competitor Citations, Gap Score, Crawlability, and the recommended response to each pattern.
- [AEO and AI-search glossary](https://tryepitom.com/glossary): Definitions across concepts, Epitom metrics, engines, crawlers, AEO techniques, and tools.
- [Comparison hub](https://tryepitom.com/compare): Epitom compared with manual ChatGPT checks, Profound, and Peec AI.
- [Epitom Signal](https://tryepitom.com/signal): Industry report library covering how AI answer engines recommend brands.
- [Voice AI industry report](https://tryepitom.com/signal/voice-agents): Who AI Recommends: India's Voice AI Market, for Indian buyers.
- [Blog](https://tryepitom.com/blogs): Practical articles on AI visibility, AEO, brand authority, and AI-search systems. Posts are loaded from the Epitom CMS.
- [Contact sales](https://tryepitom.com/sales): Product walkthroughs and conversations about brand, enterprise, and agency use cases.
- [Privacy Policy](https://tryepitom.com/privacy) and [Terms of Service](https://tryepitom.com/terms).

## AEO implementation signals

- `robots.txt` controls whether known AI and search crawlers can fetch the site; Epitom’s public policy welcomes crawling.
- `llms.txt` is a curated plain-text summary of a site’s facts and priority pages; it helps an AI system understand the site but does not guarantee citations.
- Schema.org structured data is published as JSON-LD. Epitom uses organization, website, software application, web page, FAQ, breadcrumb, article, collection, item-list, glossary, and technical-article entities where they match the page.
- Marketing routes are prerendered so crawlers that do not execute JavaScript receive the page’s content, canonical URL, metadata, and JSON-LD.

## Canonical URLs

- Home: https://tryepitom.com/
- Free audit: https://tryepitom.com/free-audit
- Tools: https://tryepitom.com/tools
- Crawler checker: https://tryepitom.com/tools/ai-crawler-checker
- llms.txt generator: https://tryepitom.com/tools/llms-txt-generator
- Comparisons: https://tryepitom.com/compare
- Glossary: https://tryepitom.com/glossary
- Docs: https://tryepitom.com/docs/metrics
- Blog: https://tryepitom.com/blogs
- Sales: https://tryepitom.com/sales
- Epitom Signal: https://tryepitom.com/signal
- Voice AI industry report: https://tryepitom.com/signal/voice-agents